What Is Editorial Use?

What Is Editorial Use?

Editorial use refers to using creative content for news reporting, commentary, education, or informational purposes—not for commercial or promotional activities. Editorial content may depict real people, brands, or locations that require factual, non-promotional context.

Editorial use is intended for informing the public, not selling something.

Examples of Editorial Use

• News articles and broadcasts
• Documentaries
• Educational materials
• Blogs reporting factual events
• Non-commercial research publications

Restrictions on Editorial Use

• Cannot be used in ads or promotional content
• Cannot imply endorsement or sponsorship
• Must accompany truthful, factual context
• May include recognizable people or brands without releases

Editorial Use FAQ

Can I use editorial images in an advertisement?

No. Editorial-only content is strictly non-commercial.

Why do some photos only allow editorial use?

Often because they include people, trademarks, or locations without legal releases.

Can editorial content appear in a paid publication?

Yes, as long as the context remains non-promotional.