Brand Kit: The Files That Stop Assets Drifting
A brand kit is a file set, not a PDF. The 6 things it must contain, why a 40-page guideline gets ignored, and how to stop four versions of one logo.
Newest first. 298 guides on AI product photography, on-model shots, AI video and ad creative. Browse by topic from the blog home.
A brand kit is a file set, not a PDF. The 6 things it must contain, why a 40-page guideline gets ignored, and how to stop four versions of one logo.
Claude has no image model inside it. A Claude AI image generator is Claude calling an image model over MCP. How to set it up, and the 2 bills you pay.
Claude Code for marketing covers ad copy, SEO and reporting. What it does, what neither it nor Codex generates, and 4 ways to get campaign visuals.
Claude for marketing runs seven text commands in Anthropic's own plugin, and none makes an image. What Claude composes, what it cannot shoot, and the fix.
A creative brief needs six fields, not twenty. The one-page template that prevents the third revision round, plus what to do when feedback is make it pop.
An image file naming convention needs 4 parts in one order: date, subject, variant, version. The rules that stop final-final-2, and the characters to avoid.
Outsource graphic design four ways: freelancer, subscription, agency or in-house. What each buys, what breaks when volume triples, and 4 questions that decide.
An unlimited graphic design service caps active requests at one or two. What the queue really delivers in a month, and the 3 questions that decide the fit.
Brand asset management for a team of three to ten: the 4 jobs a library has to do, how 7 vendors bill for it, and how to track 40 generated files.
What is creative automation in marketing? The definition, the 3 maturity rungs, why one campaign becomes 200 files, and the AI labels now required on ads.
Moodboard generator tools compared: what 6 free plans cap, which keep boards private, and how to turn an approved board into a reusable reference set.
Dynamic creative optimization explained: how impression-time ad assembly works, what Meta and Google ask you to supply, and the $0.12 CPM fee it adds.
Ad spy tools compared: 4 free platform ad libraries, 6 paid databases and what their tiers add, and why run length is not a performance number you can trust.
What virtual staging AI covers, how it sits against a $1,500 median staging service, the four rooms agents stage, and the 2026 disclosure rules.
An agentic workflow chains input, branch, generate, review and export. The 5 stages, where creative chains break, and how to test one on 3 SKUs before 300.
Five AI agent builders compared on shape and metering, the 5 parts you assemble yourself, and the running cost that decides build against buy.
An AI workflow builder chains nodes into one repeatable run. The 8 node jobs, why long chains fail, and the 3 mistakes that break a graph at 200 rows.
UGC ads cost $150 to $212 for a creator video. How the four production routes charge, the five formats worth the spend, and how to budget a variant test.
Marketing asset management in four stages, the two every small team skips, and the folder structure and naming rule that replace a DAM at five people.
Static ads vs video ads: where each format wins, what Meta and TikTok placements accept, the 6 static shapes worth making, and a 4-week test month plan.
AI video ads list at $0.05 to $0.60 a second on Veo 3.1. The number that sets your budget is per shipped ad: about 45 generated seconds at verified rates.
Most AI agent for ecommerce guides mean support bots. Here are 5 creative jobs a 200-SKU catalog hands to an agent, and what one full pass produces.
AI storyboard generator tools compared on input, output and how plans are metered. Six options, why boarding first saves video spend, and who each suits.
Seedream 5 is ByteDance's image model for text-dense graphics and annotation edits. What the vendor publishes, where it fits a catalog and when to pick another.
Start from a template, add your brand and your products, and see the cost before you run it.